Promotion strategy

Red Bull rolls new style of marketing strategy; television is not tool for Red Bull. They emphasize to penetrate market by using word to communicate as mouth to mouth or promotion strategy is called word-of-mouth or “Buzz-Marketing” Word-of-mouth or “Buzz-Marketing” is key promotion strategy that make brand successful. This means that Red Bull strongly depend on it’s consumers to pass orally on the quality and satisfaction of the product.

It was be claver strategy by businessman “Mr. Dietrich Mateschitz” and as he said that they didn’t take the product to customers but they took customers to the product; who likes their lifestyle, please come to us. They saw that new generations don’t like whoever to press something to them. So they didn’t press product to new generations but he made new generations came to the product by themselves if they have own lifestyle.

Reaching the youth is the great importance of Red Bull. It is promotion jobs that are offered to young ambitious people which are very social and have innovation ideas. They take a big Red Bull around campuses and offer free samples at parties and often try to recruit; their promotion team to people at university, clubs, gyms or sporting events as young and energetic people are found the underlining the image Red Bull aspires. They will act as “alpha bees”. So if they like the product, they will tell other people about it.

I think this claver strategy; it is ripping new marketing strategy that is lifestyle marketing that competitors cannot do it. It is sturdily marketing decision; they have courage about why doing business in the modern time. Also they learn and understand as well about consumer behavior of their target market including Red Bull’s union was built by using global plan that is important for Red Bull too. At least bring Red Bull successful in global market and I am strongly belief that next 50 years, people are being drinking Red Bull. .

Any how red Bull also had been using traditional advertising techniques such as television, print, radio, billboard, magazine ads.

About commercial advertising, the advertisement aimed to strengthen brand identity rather than create brand awareness and impetus that is other key successful of Red Bull’s advertising. Also these medias were understand as reflecting the high value of the product

Example of commercial advertising

Television advertising





About this cartoon ad caused by almost women saw Red Bull was product for men because it was energy drink. So they established advertising as cartoon to mimic oneself. On the other hand they though that cartoon ad had perceive joyfulness but they had to serious about product as new product, new brand, new benefit and new flavor so they had to try to win. These campaign cartoon ad were launch, together with slogan “Red Bull gives you wing” and very successful in next time. In the fact that, these cartoons were intent to strengthen brand identity rather than create interest and impetus including they sum up positioning statement of Red Bull that “Red Bull revitalizes both body and mind”

Print advertising







Red Bull Campaign made Creative Brand Awareness a University Project .RED BULL - Gives You Wings.




New guerilla marketing campaign for “Red Bull Soapbox Race” in Jerusalem, Israel. It is creativity and fun which not to mention in speed and the event is non-motorized vehicle race. They emphasize the creativity of the vehicles, Avraham advertising agency in Israel. They decide to go for guerilla campaign that will bring to attention the audience will see creative cars and not conventional one.

Radio advertising
Red Bull music academy radio



Red Bull music academy radio has three choices for audiences such as show finder, global network and newsletter to visit and listen. Red Bull music academy also has the RBMA Radio Iphone App that auduience can chose to visit and listen quickly.

Billboard advertising






Magazine advertising








The Red Bulletin is a global magazine published each month in eight countries worldwide. It covers the very latest news from the world of Red Bull in an inimitably witty, intelligent and pithy style. The result is a modern lifestyle magazine focusing on sport, people, art and culture designed to break new ground.