Red Bull’s logo, two crimson bulls in opposing are charging together and a yellow sun is the epitome of kinetic virility and pugnacity; bull is a symbol of power and yellow sun means balance and strength. This brand symbol saw a more light-hearted side. At the same time company established the slogan “Red Bull gives you wing”. They made customers high expectation was Red Bull gives the real energy, quickly moving and more strength. Also who drank Red Bull; they could do everything that they wanted to do. So these phrases were built up as brand awareness and it made customers want to try.
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