I have learned many things from Web Launch and Victoriassecret.com but here I will discuss in three way.
Firstly consumer, certainly I will shop at victoria’s secret because I expect receive more than consumption product like all several woman. That is mental values
Secondly business people, Victoria’s secret is a strong company. Other investors have to do hard work if they want to be challengers because company becomes the first positioning in target group mine and be leader in market share by understanding consumer behaviors strategy and etc.
Lastly designer or English learner, the company has sexy web site. The sexy combined with sweetness of the pink of home page web site design are so tempting the sexy ladies to want to go to shop at web site. Also the company uses easy language and compact language in order to make shoppers scan information quickly.
In modern time, using of online media and stylishness to communicating with consumers is the best way. So this is factors of success of victoria’s secret.
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