Reflection

Classroom is sources of learning or is like the best teacher for all of us. Learning there is difficult, easy, fun and sad. These things are all factors that lead me to successful in this course.

As the first factor, teacher is mostly important factor; if classroom doesn’t have teacher, various classroom activities surely don’t occur. For the first one, I would like to say thank you Arj. Gob so much, kindness teacher. Arj. Gob is a teacher who understands the feeling of all students as well; Arj. Gob always gives an opportunity and encourage for students. Arj. Gob has a unique way of teaching that makes all of students friendly and dare to show involuntarily for shy students including me too which these things are the answer that make me not wonder why Arj. Gob is the love of all students.

The second factor, classmate and atmosphere in classroom are another important factor that makes studying achievement in classroom. As we can see that everybody paid fully attention to learn this course and did homework as well. So it made atmosphere in classroom was be learning. Also it made teacher that had encouraged teaching and achieving in study at last.

And the last factor is this subject; subject’s objective there is both difficult and easy that made all of us has to learned and received knowledge

Lastly I would like to say about my feeling, studying this course was not only learning but also practicing. At first in this course, I felt that I could not to do it after I had listen course syllabus from teacher. I though that it had to be hard absolutely but when I began to do it, blog; it made me changed my though that it was not difficult than my effort. I felt good every time when I were in classroom and received some encouraging words from teacher; it made me not dishearten though sometime I were tried and sad with this course. Atmosphere in classroom had mostly fun; although this course was so difficult, but by teacher’s way of teaching could make all of us to allay and learn it as joyfully with knowledge. About work assignments, I was agreeing with Arj. Gob so much because we had learned and practiced about it as nearly real situation. It also made us to show performance. I were happy and fun with all work assignment

So everything I mentioned above which was all my best experiences and best knowledge that I received from this course. Surely I can take them to apply mostly in my job and my life in the future. At last I would like to say thank you Arj. Gob again that made me to receive those best experiences

References

http://redbullmusicacademyradio.com/shows/3058/
http://www.google.co.th/imglanding?q=magazine%20Bulletin%20ad%20red%20bull&imgurl=http://i47.tinypic.com/f3c2dc.jpg&imgrefurl=http://www.downturk.info/dl/APB%2BAll%2BPoints%2BBulletin%2B2010.html&usg=__eUhKtShHiLuFYrajuLpRnSUy4SM=&h=308&w=450&sz=100&hl=th&sig2=fXtPJNGhuKMAZIPwRC09zg&um=1&itbs=1&tbnid=AZrG1d2bguOZNM:&tbnh=87&tbnw=127&prev=/images%3Fq%3Dmagazine%2BBulletin%2Bad%2Bred%2Bbull%26um%3D1%26hl%3Dth%26sa%3DN%26tbs%3Disch:1&ei=sTdVTK_gFo25rAeBwITzAw&um=1&sa=N&tbs=isch:1&start=6#tbnid=AZrG1d2bguOZNM&sta http://www.fastcompany.com/articles/2001/10/redbull.html
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http://www.marketeer.co.th/inside_detail.php?inside_id=4260
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http://www.bangkaew.com/wai/article.php?story=20080629105801495
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http://www.webcenter.name/Business/SMEs/BusinessPlanning_SMEs_Chapter_52.doc
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Promotion strategy

Red Bull rolls new style of marketing strategy; television is not tool for Red Bull. They emphasize to penetrate market by using word to communicate as mouth to mouth or promotion strategy is called word-of-mouth or “Buzz-Marketing” Word-of-mouth or “Buzz-Marketing” is key promotion strategy that make brand successful. This means that Red Bull strongly depend on it’s consumers to pass orally on the quality and satisfaction of the product.

It was be claver strategy by businessman “Mr. Dietrich Mateschitz” and as he said that they didn’t take the product to customers but they took customers to the product; who likes their lifestyle, please come to us. They saw that new generations don’t like whoever to press something to them. So they didn’t press product to new generations but he made new generations came to the product by themselves if they have own lifestyle.

Reaching the youth is the great importance of Red Bull. It is promotion jobs that are offered to young ambitious people which are very social and have innovation ideas. They take a big Red Bull around campuses and offer free samples at parties and often try to recruit; their promotion team to people at university, clubs, gyms or sporting events as young and energetic people are found the underlining the image Red Bull aspires. They will act as “alpha bees”. So if they like the product, they will tell other people about it.

I think this claver strategy; it is ripping new marketing strategy that is lifestyle marketing that competitors cannot do it. It is sturdily marketing decision; they have courage about why doing business in the modern time. Also they learn and understand as well about consumer behavior of their target market including Red Bull’s union was built by using global plan that is important for Red Bull too. At least bring Red Bull successful in global market and I am strongly belief that next 50 years, people are being drinking Red Bull. .

Any how red Bull also had been using traditional advertising techniques such as television, print, radio, billboard, magazine ads.

About commercial advertising, the advertisement aimed to strengthen brand identity rather than create brand awareness and impetus that is other key successful of Red Bull’s advertising. Also these medias were understand as reflecting the high value of the product

Example of commercial advertising

Television advertising





About this cartoon ad caused by almost women saw Red Bull was product for men because it was energy drink. So they established advertising as cartoon to mimic oneself. On the other hand they though that cartoon ad had perceive joyfulness but they had to serious about product as new product, new brand, new benefit and new flavor so they had to try to win. These campaign cartoon ad were launch, together with slogan “Red Bull gives you wing” and very successful in next time. In the fact that, these cartoons were intent to strengthen brand identity rather than create interest and impetus including they sum up positioning statement of Red Bull that “Red Bull revitalizes both body and mind”

Print advertising







Red Bull Campaign made Creative Brand Awareness a University Project .RED BULL - Gives You Wings.




New guerilla marketing campaign for “Red Bull Soapbox Race” in Jerusalem, Israel. It is creativity and fun which not to mention in speed and the event is non-motorized vehicle race. They emphasize the creativity of the vehicles, Avraham advertising agency in Israel. They decide to go for guerilla campaign that will bring to attention the audience will see creative cars and not conventional one.

Radio advertising
Red Bull music academy radio



Red Bull music academy radio has three choices for audiences such as show finder, global network and newsletter to visit and listen. Red Bull music academy also has the RBMA Radio Iphone App that auduience can chose to visit and listen quickly.

Billboard advertising






Magazine advertising








The Red Bulletin is a global magazine published each month in eight countries worldwide. It covers the very latest news from the world of Red Bull in an inimitably witty, intelligent and pithy style. The result is a modern lifestyle magazine focusing on sport, people, art and culture designed to break new ground.

Product strategy

Differentiation product strategy

Red Bull is a sweet, caffeinated drink to give customer the high energy. Red Bull has doing simple marketing which the important condition is different product. Also the heart differentiation of Red Bull is that Red bull was based on Japan’s product; it was beneficial and efficient product. Moreover the Red Bull’s name was shown to increased capacity product. Red Bull built up cognized brand, a different product that competitors cannot offer and Red Bull became new category of Soft drinks

All soft drinks is solving hungry but Red Bull is the first soft drink that is very progressive because Red Bull are innovative and creative product for new generation and Rd Bull is New Age Product; it is not only provide basic usefulness but also increased capacity to body. These are proven dozens of times both Europe and America by academic research “Clinical research”; before being allowed to put them side can.

Furthermore Red Bull is only one product of the world that is not provide only fresh to body and mind but also energy, detoxification, stimulating digestion and increased remembrance.

Nowadays Red Bull was produced to sell average 900-1,000 million cans around the world and Red Bull is very popular energy drink and energy drink market leader of the world.


Multi Pack product strategy

In an industry has getting to adapt product size to larger more and more according to value customers because protect level sales. Many marketers believe that a larger product equal greater value and many people will buy it. In contrast red Bull is maintaining product size, but creating multi packs instead. Also Red Bull's opposing argument is more strong business decision rather than a marketing construction and they are strongly leveraging positive brand equity and asking customers "if you want more, buy more". So this is red Bull’s multi-pack strategy.

Red Bull Australia launched 4 packs in energy and sugar-free which was a very success and Red Bull GmbH has now begun to launch 12 packs in various channels. Big W & Kmart are already stocking and the convenience grocery channel is being implemented.

Example of some stats for Red Bull 12 pack:

• #1 selling SKU for Wal-Mart

• #2nd largest SKU in USA grocery convenience (#1 Red Bull 255ml)

• #1 Fastest growing pack in UK convenience

Product line

Red bull is not fashionable brand, so who buy Red Bull is not expect to receive other value except the real quality. So company’s products are not quite more product line; there are only 4 product lines. As the beginning company was set up to market just one product, Red Bull Energy Drink. Since 2003, company has also produced product a low sugar drink, Red Bull Sugarfree as a signal product firm. Now company has to ensure of sales by launching new products Red Bull Cola and Red Bull Energy Shots are maintaining efficiency market and the sales.

Example of product line

Red Bull Energy Drink


Taurine is a necessary amino acid which is naturally occurring in the human body. Taurine acts as an antioxidant and detoxification which it is involved in vital functions of human body. Taurine is also contained in different foodstuffs; for example scallops, fish or poultry and most in baby food.
Glucuronolactone is a carbohydrate which it is involved in detoxification processes, supporting the body in eliminating waste substances from the body. Glucuronolactone is also contained in different foodstuffs such as grain or red wine.
Caffeine helps to improve reaction speed, alertness and concentration. Caffeine also stimulates fat-burning during endurance activities and thereby helps to use fat stores in the body which results in a more efficient supply of energy. Caffeine is contained in many foodstuffs such as coffee tea or chocolate. Red Bull Energy Drink also contains approximately caffeine as a cup of coffee.
B-group vitamins play an important role in energy metabolism such as the build-up and break-down of carbohydrates, fat and protein. B vitamins are also help to support mental and physical performance.


Red Bull Sugarfree


Taurine is a necessary amino acid which is naturally occurring in the human body. Taurine acts as an antioxidant and detoxification which it is involved in vital functions of human body. Taurine is also contained in different foodstuffs; for example scallops, fish or poultry and most in baby food.
Glucuronolactone is a carbohydrate which it is involved in detoxification processes, supporting the body in eliminating waste substances from the body. Glucuronolactone is also contained in different foodstuffs such as grain or red wine.
Caffeine helps to improve reaction speed, alertness and concentration. Caffeine also stimulates fat-burning during endurance activities and thereby helps to use fat stores in the body which results in a more efficient supply of energy. Caffeine is contained in many foodstuffs such as coffee tea or chocolate. Red Bull Energy Drink also contains approximately caffeine as a cup of coffee.
B-group vitamins play an important role in energy metabolism such as the build-up and break-down of carbohydrates, fat and protein. B vitamins are also help to support mental and physical performance.


Red Bull Cola


The cola from Red Bull is a unique blend of ingredients, all from 100 % natural sources. In addition, it is the only cola which contains both the original Kola nut and the Coca leaf. Therefore, it is a very special recipe.
The result is a natural, not-too-sweet cola taste, which comes from using the right plant extracts.
Ingredients
• Coca leaf
• Kola nut
• Lemon/lime
• Clove
• Cinnamon
• Cardamom
• Pine
• Corn mint
• Galangal
• Vanilla
• Ginger
• Mace
• Cocoa
• Liquorice
• Orange
• Mustard seeds


Red Bull Energy Shots


Taurine is a necessary amino acid which is naturally occurring in the human body. Taurine acts as an antioxidant and detoxification which it is involved in vital functions of human body. Taurine is also contained in different foodstuffs; for example scallops, fish or poultry and most in baby food.
Glucuronolactone is a carbohydrate which it is involved in detoxification processes, supporting the body in eliminating waste substances from the body. Glucuronolactone is also contained in different foodstuffs such as grain or red wine.
Caffeine helps to improve reaction speed, alertness and concentration. Caffeine also stimulates fat-burning during endurance activities and thereby helps to use fat stores in the body which results in a more efficient supply of energy. Caffeine is contained in many foodstuffs such as coffee tea or chocolate. Red Bull Energy Drink also contains approximately caffeine as a cup of coffee.
B-group vitamins play an important role in energy metabolism such as the build-up and break-down of carbohydrates, fat and protein. B vitamins are also help to support mental and physical performance.

Branding

Red Bull is well-known for energy drink. Red Bull is functional product that emphasizes to provide different benefit to customers. Company also built up red Bull as revolutionary product; Red Bull is not only providing basic usefulness but also increased capacity such as increased concentration, strength, detoxification, and stimulating digestion. In the same way Red Bull vitalizes both body and mind. Also Red Bull is lifestyle product; it has trendy and innovative drink that plays with customers’ lifestyle and Red Bull now becomes a new category of Soft drinks positioning. Other important Red Bull puts positioning as luxury product, premium price and premium profitability. Although Red Bull price is higher than Coca-Cola and Pepsi, but with quality of Red Bull, customers can accept it as well. Moreover Red Bull has caffeinated as a cup of coffee and original flavor that is a favorite for customers. It has built these things to satisfy customers’ needs. From these messages were built up as brand awareness of Red Bull.

Brand value